7/24/2023 0 Comments Dallas stars ticket pricesOne of the biggest potential issues the Stars might face while using Qcue's technology is fan response. (Ticket prices from last year are at the bottom of the chart.) The prices will fluctuate, though not as wildly as, say, airline tickets: When Stars tickets went on sale last weekend, some of the initial numbers indicated an aggressive pricing plan from the team for weekday games against non-rivals. We want more people watching the game, and the goal is to hopefully find the right price point for them to come to the game." But in a non-traditional hockey market, we have tickets to sell," said Faulkner. "In Toronto, I can totally see someone saying that a way to charge more money if they're sold out all the time. It's all about using "real market conditions" to set price points for fans to feel comfortable paying for specific games. Same thing goes for a Texas/Oklahoma game in NCAA football. ![]() If the Dallas Cowboys have a game the same day as the Stars, the ticket prices will be affected. There are other factors at play here, too. Faulkner said "the most important factor is the ticket sales data itself," which goes for sales history on certain days and against certain opponents, as well as ongoing changes in sales for a certain game.įor example, if a game has 200 tickets remaining for purchase, prices will rise as the game date nears if sales are significantly less than that, prices will likely fall, according to Faulkner. From the Dallas Stars, in their announcement:Īs you can see, the Stars intend to set their prices using a variety of factors. Qcue is an Austin-based company whose "dynamic pricing" system has been used by the San Francisco Giants this season. The teams are going to love it, the scalpers already hate it. The software system, already being used in Major League Baseball, could revolutionize how you purchase tickets in most NHL cities turning the experience into something akin to flying on an airline than attending a sporting event. I think, for us, it was almost a way for us to discount our games more than charge a premium." "A lot of fans jumped to the conclusion that this was just a way to charge more money for big games. ![]() "People's initial reaction is always 'variable pricing screws fans.' For us, it's almost a way to be smart about our discounting," said Colin Faulkner, senior VP of marketing for the Stars. In some cases, that means prices with climb in other cases, it means fans will buy ticket well below last year's face-values for less popular games. it all factors into what upper-level tickets for Stars games will cost leading up to faceoff. Market conditions, consumer demand, the latest hockey news. ![]() This season, the Dallas Stars are the first NHL team to implement a system called "dynamic pricing," which is like variable pricing only it's determined with artificial intelligence and in a constant state of flux. If a game on a Saturday night against a popular team is double the usual price, shouldn't that Wednesday game against the flea-ridden dog-of-a-team be priced below face value?
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